![]() ![]() Travel Instagrammer exclusively features photos from a desaturated palette of cool blues, pinks, and greys. Viewed together, your gallery will look like a matching set, even if the content of your pics varies. Pick a color palette (pinks and greys?) or a certain tone (high contrast neons?) to feature in every photo. This is probably the most common grid style going - not that I’m calling anyone lazy (don’t me!), but it really doesn’t get much easier than this. Think of these as your Instagram grid templates. So we’ve scoured the platform to dig up some of the best grids on Instagram to inspire your own look. Great grids for Instagram start with a vision. 10 creative ways to design an Instagram grid layout This is your chance to show exactly what you offer.Īre you avant-garde or on-trend? Will your content soothe or bring the drama? Is your brand consistent or chaotic? One look at a grid, and they’ll get the (sorry, not sorry) picture. Plus, anyone viewing your profile is thinking about following you. This is your first impression of their body of work: a visual, big-picture introduction to their personal or professional brand.įor individual users, creating a beautiful grid may not matter - sure, color coding your posts could be a fun personal challenge, but if you’re just on the ‘gram to connect with friends, not amass an audience, branding likely isn’t too important.īut for brands, creatives, or influencers, consistency and style are critical, particularly if your account is focused on aesthetics or lifestyle.Īfter all, your grid is a quick and easy way to get your message across. The grid gives you a birds-eye view of a user’s posting history. When someone follows you for the first time or navigates to your profile to check out your content, your Instagram photo grid is an opportunity to showcase your vibe or brand at a glance. Easily customize them in Canva, and start getting more engagement today. Once the grid is complete, we rely on Instagram Stories to drive to our profile and let the grid stay in tact for a few days.Bonus: Claim your free pack of 15 creative Instagram post templates made by Hootsuite’s professional graphic designers. It gives us content (and thus engagement) over multiple days and drives a habit with users. That’s why we like to post the content over a few days or even a week. Chances are Instagram’s algorithm will suppress some of your posts, especially if they’re not generating traction on their own. This is effective in driving curious followers to your profile in that moment and can be useful to drive engagement around a specific launch, but it also may feel a bit spammy to your audience. Some people post the grid all at once consecutively, which will flood your followers’ feeds. Once you’ve designed your content, it’s time to think about distribution. When you want to increase your Instagram profile views and make a big splash around one marketing moment.Simply design a fabulous grid once and leave it for curious followers looking to learn more about you. When you have limited resources to devote to Instagram but still want a brand presence on the platform.When you have a message or image that deserves more space.The following templates are good examples of designs that will be easy to fit together in a grid. Then use it as the background image for multiple square posts, using the same process as above. Once you’ve gotten your master design exactly as you want it, save it to your camera roll. The best designs for this are fairly symmetrical and collages are especially easy to work with. ![]() Start from Remixable Layout Grid TemplatesĪlternatively you can design your grid from a remixable template in the inspiration wall. And if you use your Instagram Stories for regular posts, you can leave your grid up for a while and still reap the benefits of sustained engagement. While an awesome design from our community or mesmerizing photograph may yield higher likes as a one-off, collectively a grid drives deeper engagement per user and proves effective in boosting our website clicks and profile views. Grid takeovers take some design know-how and time, but they’re worth the investment for large promotions, launches, or setting the visual tone of a new account. We save grid takeovers for special content pieces and promotions, such as this infographic in honor of Women’s History Month or for the slideshow takeover that’s on our feed right now. These work well to drive people to visit your profile in order to see the entire picture where they’re more likely to click on your bio link or engage with your Instagram Stories. Want to boost your Instagram profile views and website clicks? Here’s a savvy design trick that could help you do just that! Grid takeovers on Instagram use individual posts to create a larger picture on your profile page. How to Design a Grid Takeover for Your Instagram Feed
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